wbur.org
support wbur today!
Listen to this story
Tuesday, March 7, 2006 at 11:00 AM EST
The Future of Advertising
photo

By host Tom Ashbrook

Robert Greenberg may hold the future of advertising and marketing in his hands, but he didn’t start out as an ad man. Greenberg started out in media technology, making Superman’s movie credits rush at the audience and making “Alien” a high-tech dread-fest.

Now, Robert Greenberg is at the frontlines of the movement away from 30-second ad blasts and catchy jingles, and into the up-close and personal high-tech future of advertising.

From your web connection to your cell phone to your I-pod to your personal space, the marketing movement is going away from mass media and into your personal life.

Hear a conversation with visionary marketing guru Robert Greenberg talks about the interactive advertising of the future that you will not just see and hear but experience.

Guests:

Robert Greenberg, Chairman, CEO, and CCO of R/GA

Phil Dusenberry, former vice chairman of BBDO Worldwide.

 
 
Listener comments
On Point Today
The Pandora Effect
Friday, November 20, 2009 image

We’ll talk with the founder of Pandora, the online music service that claims it knows what you’ll want to hear.

Comments [57]
 
Week in the News
Friday, November 20, 2009 image

Obama in China. Healthcare crunch time in the Senate. And the mammogram controversy rages on. Our weekly news roundtable goes behind the headlines.

Comments [55]

Recent Shows
Poker: America’s Game
Thursday, November 19, 2009 image

Poker and American history. How the game of presidents, cowboys, gangsters, and online gamblers helped shape America.

Comments [9]
 
Google vs. Murdoch
Thursday, November 19, 2009 image

Rupert Murdoch wants to block the search giant from scooping free content from his newspapers. We’ll look at the staredown.

Comments [131]
On Point Blog
Michael Wolff and Jeff Jarvis on Murdoch v. Google

We had a rousing discussion about Google vs. Murdoch, and what it says about the whole future of news, with Michael Wolff, Jeff Jarvis, and Steven Brill. Here’s what Wolff and Jarvis had to say about the delusions of both Murdoch and Google.

More » | Comments [18]
 
Video: Google CEO Eric Schmidt

Last week, host Tom Ashbrook was on stage with Google CEO Eric Schmidt, asking him about some of the biggest technology and business issues of our time.
It was part of an MIT event held on Thursday, Nov. 5, to commemorate computer science professor Michael Hammer, who died last year. Here’s video of the full interview, courtesy of WBUR.org:

Among other things, Schmidt said the possibilities [...]

More » | Comments [4]
 
California, here we come! And we need your questions!

On Point is headed west!
No, no. Not for good. Only for one show. But it’s a very special show!  The NPR station in Thousand Oaks, California – KCLU – is celebrating their 15th anniversary. We’re lucky to have been on their airwaves for nearly seven years, and they invited us out west to host a live [...]

More » | Comments [10]