wbur.org
support wbur today!
Listen to this show
Tuesday, March 7, 2006 at 11:00 AM EST
The Future of Advertising
photo

By host Tom Ashbrook

Robert Greenberg may hold the future of advertising and marketing in his hands, but he didn’t start out as an ad man. Greenberg started out in media technology, making Superman’s movie credits rush at the audience and making “Alien” a high-tech dread-fest.

Now, Robert Greenberg is at the frontlines of the movement away from 30-second ad blasts and catchy jingles, and into the up-close and personal high-tech future of advertising.

From your web connection to your cell phone to your I-pod to your personal space, the marketing movement is going away from mass media and into your personal life.

Hear a conversation with visionary marketing guru Robert Greenberg talks about the interactive advertising of the future that you will not just see and hear but experience.

Guests:

Robert Greenberg, Chairman, CEO, and CCO of R/GA

Phil Dusenberry, former vice chairman of BBDO Worldwide.

 
 
Listener comments
Recent Shows
The Future of Aging
Thursday, November 5, 2009 image

A surge of new strategies to “manage” aging — from diets to testosterone. We’ll get the story.

Comments [31]
 
Climate, Congress & Copenhagen
Thursday, November 5, 2009 image

The Copenhagen climate conference is one month away. US climate action is going nowhere in Congress. We’ll look at the global implications of America’s domestic climate politics.

Comments [73]
On Point Blog
California, here we come! And we need your questions!

On Point is headed west!
No, no. Not for good. Only for one show. But it’s a very special show!  The NPR station in Thousand Oaks, California – KCLU – is celebrating their 15th anniversary. We’re lucky to have been on their airwaves for nearly seven years, and they invited us out west to host a live [...]

More » | Comments [9]
 
For Love of Science – or Money?

A new study supports the idea that U.S. dominance in engineering and science is threatened — but not for lack of training and education. It has more to do with a lack of social and economic incentives.

More » | Comments [5]
 
Matthew Hoh’s Resignation Letter

Matthew Hoh, a former Marine captain, became the first foreign service official to publicly resign in protest over the war in Afghanistan. The move has generated a lot of reaction. You can read Hoh’s resignation letter, posted by The Washington Post, which reported on it here.
It’s a topic for our news roundtable today. What [...]

More » | Comments [4]