Likewise many researchers of the advertising industry have examined the role that suggestion, innuendo, indirect references, and other subtle or subconscious cues play in people’s evaluations of things.

Pundits have already made much of the way “Obama” sounds like “Osama” and wondered whether this may affect some people’s perceptions. And Republicans take great pleasure in repeating “Barak Hussein Obama” like a mantra. I’m wondering if Biden’s name also has subconscious associations because it might remind people of Bin Laden.