The Future of Advertising | WBUR and NPR's On Point with Tom Ashbrook

TODAY IS TUESDAY, OCTOBER 7, 2008

Tuesday, March 7, 2006 at 11:00 AM EST

The Future of Advertising

By host Tom Ashbrook

Robert Greenberg may hold the future of advertising and marketing in his hands, but he didn’t start out as an ad man. Greenberg started out in media technology, making Superman’s movie credits rush at the audience and making “Alien” a high-tech dread-fest.

Now, Robert Greenberg is at the frontlines of the movement away from 30-second ad blasts and catchy jingles, and into the up-close and personal high-tech future of advertising.

From your web connection to your cell phone to your I-pod to your personal space, the marketing movement is going away from mass media and into your personal life.

Hear a conversation with visionary marketing guru Robert Greenberg talks about the interactive advertising of the future that you will not just see and hear but experience.

Guests:

Robert Greenberg, Chairman, CEO, and CCO of R/GA

Phil Dusenberry, former vice chairman of BBDO Worldwide.

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