 |
Aired: Wednesday, December 19, 2007 11-12PM ET
Shoppers pack mall, Elizabeth, New Jersey (AP) |
By guest host James Hattori
With a jittery economy, many Americans may think twice these days about where they invest their money. And yet, think as they may, smart people too often make dumb financial bets: on what will bring happiness, or yield big gains in the market.
To sort out why, a new breed of researcher -- neuroeconomists -- are studying how risk and reward, greed and fear, fire up our neurons. Good money decisions, it appears, may actually require us to fight against our brain's hardwiring.
Two experts, a journalist and a neuro-economist, are here to offer their tips.
This hour, On Point: money on your mind.
| · | Jason Zweig, senior writer for Money magazine and contributor to Fortune, author of "Your Money & Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich" | | · | Kevn McCabe, professor of economics and director of the Center for the Study of Neuroeconomics at George Mason University. |
|
|
|
