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Predictably Irrational  
Aired: Monday, March 24, 2008 11-12PM ET


Dan Ariely
By host Tom Ashbrook

Humans are supposed to be the thinking species. The planet's creature of logic. Yet all of literature and abundant human experience tell us otherwise.

Now, a new work of behavioral economics looks at how dependably goofy we humans can be. How "predictably irrational," whether we're standing at the all-you-can-eat buffet, or fingering our credit card or getting naked at Mardi Gras.

"We are pawns in a game whose forces we fail to comprehend" says MIT's Daniel Ariely.

This hour, On Point: context, expectation, emotion -- and the predictably irrational way of the human species.

Guests
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·Dan Ariely, behavioral economist at MIT and author of "Predictably Irrational: The Hidden Forces That Shape Our Decisions."



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Arrow Read an excerpt from "Predictably Irrational."
Arrow How rational are you? Play the Door Game at Dan Ariely's web site.
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Talk About It ...
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Do you see irrational patterns in your daily life? Have you figured out why?


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