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Behavioral economics
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Monday, March 24, 2008 at 11:00 am
Humans are supposed to be the thinking species. The planet’s creature of logic. Yet all of literature and abundant human experience tell us otherwise.
Now, a new work of behavioral economics looks at how dependably goofy we humans can be. How “predictably irrational,” whether we’re standing at the all-you-can-eat buffet, or fingering our credit card or [...]
Wednesday, December 19, 2007 at 11:00 am
With a jittery economy, many Americans may think twice these days about where they invest their money. And yet, think as they may, smart people too often make dumb financial bets: on what will bring happiness, or yield big gains in the market.
To sort out why, a new breed of researcher — neuroeconomists — are [...]









