WBUR and NPR - On Point with Tom Ashbrook » neuroeconomics http://www.onpointradio.org On Point is a live, two-hour morning news-analysis program, produced by WBUR 90.9 and NPR. Fri, 20 Nov 2009 16:00:29 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Money on the Brain http://www.onpointradio.org/2007/12/money-on-the-brain http://www.onpointradio.org/2007/12/money-on-the-brain#comments Wed, 19 Dec 2007 15:00:00 +0000 Wen Stephenson http://www.onpointradio.org/2007/12/money-on-the-brain/ photo

With a jittery economy, many Americans may think twice these days about where they invest their money. And yet, think as they may, smart people too often make dumb financial bets: on what will bring happiness, or yield big gains in the market.

To sort out why, a new breed of researcher — neuroeconomists — are studying how risk and reward, greed and fear, fire up our neurons. Good money decisions, it appears, may actually require us to fight against our brain’s hardwiring.

Two experts, a journalist and a neuro-economist, are here to offer their tips.

This hour, On Point: money on your mind.

-James Hattori

Guests:

Jason Zweig, senior writer for Money magazine and contributor to Fortune, author of “Your Money & Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich.”

Kevn McCabe, professor of economics and director of the Center for the Study of Neuroeconomics at George Mason University.

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